Just like your business does in the real world, you should keep tabs on your competitors on YouTube. Not only can they help you better understand your audience, but you’ll be able to find inspiration from the successful channels in your market.
Set some time aside each week to review a handful of top channels in your niche.
Pay attention to the videos that receive both the highest and lowest number of views. Watch them yourself and pay attention to the different elements included in the video as well as the general style.
• What are they doing that you aren’t doing?
• How could they improve their videos?
• What did you personally enjoy?
• What did you personally dislike?
Make Sure Your Content is Authentic
All this information will help you improve, as well as shape your content so that it will likely appeal to most your market.
Never copy someone else’s content! Just use them as a case study and as inspiration for your own content ideas. If you don't want to create content yourself you can go to a website called iwriter.com and order for as low as $1.30 for 150 words.
And just as you do for your own videos, take time to scroll through their comments. See how viewers respond, both negatively and positively. Perhaps someone has even referenced your brand in these comments.
Take notes of their descriptions and titles, what keywords they use, and see if you can apply it to your own content.
Start off by researching your market, spend some time watching videos from successful channels in your niche and then develop a content plan and schedule that you can stick to.
Once you get the hang of it, make it a point to regularly upload quality content based on the schedule you’ve chosen.
Try not to change this! Your subscribers will rely on it and begin to log on expecting new content on those days.
Give viewers a reason to subscribe to your channel and keep coming back, and don’t forget to directly ask for it!
A call to action within each video as well as channel description is important, but you should always encourage them to also turn on notifications so that they’re alerted whenever you upload fresh content.
Notifications cuts through the noise and helps your channel gain traction with repeat visits from subscribers.
And remember to upload in different video formats to keep it interesting, and keep the viewer's attention.
Wish you the best of luck in creating a quality channel and hope you’ve enjoyed this special guide, keep in mind that you need patience....the world wasn't built in a day! It takes time and consistency to build a sustainable channel, but it's worth it in the long run.
