In order to both maintain and grow your YouTube audience, it’s imperative that you know all about your current viewers and overall market. You’ll want to be able to create a visual snapshot of who your average customer is.
In truth, market research should begin long before you create your YouTube channel. The more you know about your target audience, the easier it will be to create engaging content that they’ll be interested in.
When you’re inside of your YouTube admin panel, head on over to the Analytics tab.
Know Your YouTube Admin Panel
This is going to give you a tremendous amount of information concerning your content and the type of visitors you’re getting as well as what they are spending time watching.
On this page, you will find:
- View Counts- the number of times your videos are being watched;
- Average Watch Time- how long people stay on each video;
- Revenue Generated- money earned;
- Interaction Rate- physical engagements with content.
Pay close attention to the demographics section as well, because this will tell you:
- Location in the world that your videos are being played;
- Age range of viewers;
- Gender of viewers.
Use this information to help your channel grow by knowing who your market is and what they want from you.
For example, make sure that your videos are being watched where you primarily offer your services. If they aren’t, then think about marketing video ideas that can help localise your content.
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Depending upon the type of company you own, you’ll want to make sure that the age group and genders it’s meant for are also watching your content. If they aren’t, then come up with some new marketing videos that target these specific groups.
Once you review all the available information, head on over to the comments section on each of your videos.
Take some time to see what kind of comments your videos are getting, and reply to ones that will help educate your viewers and promote your channel.
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And finally, the YouTube Community profile is a fairly new feature that’s starting to become quite popular. It’s basically a timeline for you to post and interact with your followers.
This is where you’ll want to post pictures that are relative to your channel, polls that will help you understand your audience, and even some fun, engaging content.
Tip: You can use a tool called VidIQ, this is a great way to monetize every video on Youtube for i think $7,00 or something, it shows views, rankings, keywords used, overtime stats and more.
