A critical part of having a successful YouTube channel is Search Engine Optimization (SEO). This is what puts your videos on the Google map, as well as other search engines and social media sites, where people searching the internet can find it.
Be sure to familiarize yourself with Google’s Keyword Planner, which is found at: https://ads.google.com/home/tools/keywordplanner/
You can also use Google Trends here: https://trends.google.com
Begin by evaluating different keyword phrases to determine what people are actively searching for, but also what keywords are relevant to your market. Chances are you’ll uncover a ton of high-traffic keywords you haven’t even considered.
Use a few of these keywords throughout your entire channel, not just your description but also in your video descriptions and title tags.
Keywords are what people search for when looking for specific content, so the more often you are incorporating them into your channel’s content, the higher number of social signals will be out there, driving traffic in.
Also keep in mind that repetition matters.
Don’t keyword stuff (this is where you use keywords in ways that don’t make sense to your audience or detract from a viewer’s experience).
At the same time don’t be afraid to use the same keywords multiple times throughout different areas of your channel. 2-3 times is best practice. Any more than that can get your account flagged.
Here's a good review from Page Concept for the best 5 WP SEO tools you can use for a detailed research of your audience so you can start ranking and ultimately make money. Remember that you only do a good research once, you apply the right keywords, target the interested audience, and show your ads/site/video to the right people, it stays there forever. It will become a passive source of income for you. So get it done right the first time! That's all it takes.
