Believe it or not, a lot of new YouTube channels often overlook the importance of a highly-optimized channel description.
This is the first thing that people often see and if someone is interested in subscribing to your channel, chances are, they’re going to read your description to determine whether it’s something worthy and relevant to what they are most interested in.
Therefore, creating a well-written, keyword optimized, informative channel description is imperative to the success of your YouTube channel.
Potential subscribers will find this when they click on your “About” tab.
To begin creating your channel description, click the "Edit" button within your admin panel, and then fill out the “About” section. Use this opportunity to inform viewers about the type of content you offer.
Include links to your website or landing page so you can convert that viewer into a mailing list subscriber as well as a channel one!
You’ll want to include 1-2 primary keywords that clearly describe your content. Use them in both video descriptions and titles as well.
It’s been proven that YouTube places a great deal of importance on the content found on your About Page so you want to make sure you use this space wisely.
There are also places to link your other social media accounts for your business, such as Facebook, Instagram, and Twitter, so be sure to fill them out if they’re applicable, as this is a great opportunity to gain followers on other social media platforms and create a flow of traffic to all your accounts.
Make sure you have a website in place, as it will count a lot later as you gain traffic to your channel.
Use a good web hosting, with a fast uptime and good customer service. A great amount of website users are using Bluehost to host their online business.
Popular service for their beginner friendly platform, reliability , up to 99% uptime speed is fairly recommended by thousands of bloggers around the world.
Use YouTube as a spring board to generate and control traffic flow to other avenues of your business. It’s one of the easiest ways to position yourself in your market and build a loyal following.
Once you’ve created a handful of videos, you can also create a playlist that is linked and featured in your About section. This is great for the times where you are offering longer videos on external channels like Twitch.
You can upload a portion of the full video to YouTube and then funnel traffic to the full video on another site where perhaps you’re able to monetize.
At the end of your about section, you’ll want to include something to encourage viewers to interact with your videos – essentially, a call to action.
Videos with a high level of interaction tell potential subscribers that what you produce is good, binge-worthy content, and keeps people engaged instead of clicking on something else and moving on.
For example, say something along the lines of something you’ve likely seen a hundred times on other channels:
“If you enjoy watching our videos, then please comment, hit that like button, subscribe to our channel, and share!”
